US social gamers are spending less per person, but playing more mid-core titles.
SuperData states that the average amount of revenue brought in from each gamer has been dropping from $45.58 to $37.59 in one year. This number might be dropping, but the firm does recognize that more and more gamers are paying for titles.
According to analyst Janelle Benjamin, games considered ‘mid-core’ are helping to drive business in a market expected to tip $1.8 billion by the end of the year in the US, and $1.4 billion in Europe. By 2015 SuperData expects the global social game market (on social networks and mobile) to hit $13 billion. The mid-core games are pushing more and more players to pay, something close to 2.5 percent of social gamers. This is a marked increase over 1.4 percent from last year.